Rebecca DenHollander

Rebecca DenHollander
Rebecca leads up the charge of Business Development at Redox and wakes up every morning excited to solve interoperability. A true healthcare veteran, she knows the ins and outs of the industry and can kick off integration projects in her sleep.
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Recent Posts

Revelations from DC: We're All on the Same Side

Posted by Rebecca DenHollander on Sep 28, 2017 11:31:50 AM


This past week, I’ve been at America’s Health Insurance Plan’s (AHIP) National Conferences on Medicare and Medicaid in Washington, DC. It’s been jam-packed with speakers representing health plans from across the country, software vendors, service providers, lobbyists, and government relations.

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Inching to Interoperability

Posted by Rebecca DenHollander on Aug 25, 2017 1:09:51 PM


I volunteer at an amazing organization here in Madison, Wisconsin, that serves disconnected youth by training practical trade and business skills in construction and conservation while helping them obtain a high school diploma. Part of my work is tutoring young adults in math.

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The Internet Already Knows Everything About You (Apple Watch and Aetna Rumors)

Posted by Rebecca DenHollander on Aug 16, 2017 9:51:20 AM


CNBC drops a
rumor about Aetna providing Apple Watches to their members... the internet responds, some in favor of a “free” Apple watch, others skeptical about the state of their personal health data and railing against the “evil health insurance industry” for raising premiums for members who don’t get enough steps in.

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Health Insurance Companies are Evil, and Other Things People Believe

Posted by Rebecca DenHollander on Aug 10, 2017 2:14:13 PM


What do the tooth fairy, traveling in Eastern Europe, and Google have to do with healthcare tech? Great question. Read on to find out.

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Pro Tip: Understand the History of EHR Adoption Before Trying to Sell Your Application to a Health System

Posted by Rebecca DenHollander on Dec 15, 2016 12:42:53 PM

With an influx of digital health funding, more and more professionals from other verticals are flocking to healthcare in search of new challenges. Due to this, I find myself being asked how to sell healthcare technology to health systems, and ultimately having the same conversations week after week.

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Join us as we explore the intersection of technology and healthcare—what’s having an impact today, what promises to impact tomorrow, and how policy dictates what’s implemented.

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