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Redox
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Press Release: Breg and Redox Sign Agreement to Integrate Patient Workflow Solutions and EHR Systems
CARLSBAD, Calif., Nov. 1, 2016, PRNewswire, — Breg, Inc., a premier provider of integrated solutions that help improve the quality and lower the cost of the orthopedic episode, and Redox, the leading electronic health record (EHR) integration platform, today announced a partnership. The agreement enables Breg's Vision Cloud Connect software to connect quickly and easily to Epic, Cerner and all other EHRs using Redox's Application Program Interface (API) as a bridge between systems. Together, Breg and Redox reduce the time needed to develop and implement an interface from 12 weeks to an average of three to four weeks for most Cloud Connect customers.
Industry
Startup
Selling to a Health System is like Breaking your Arm
"Selling to a health system is like breaking your arm." I’m speaking with J. Simpson over a Chick-fil-A in the sticky mist of the three-story fountain at MD Anderson in Houston. Many things purchased for UT System’s health campuses come across her desk at the UT System Supply Chain Alliance. "When you break an arm, the cast will be on for six weeks. There are plenty of things you can do to aggravate it and extend the pain, but there’s really nothing you can do to get rid of it faster. Sometimes you never really recover." She’s referring to the notoriously crippling 12-18 month sales cycles in healthcare enterprise sales. You crack your ulna on the way into the sales meeting. If you’re lucky, you’ll get a purchase order in 12 months. However, most of the time, you’ll be looking at up to 18+ months, if you get through at all.