Working as a remote team member, it's hard to define when an in-person meeting is truly needed. Sure, there's the occasional *critical all-day customer meeting* that calls for travel, and most would agree that distributed teams genuinely benefit from occasional retreats conducted in person. By and large, though, I can do my job remotely from wherever I'd like and be in continual contact with my coworkers via Slack, email, or the occasional phone call. When that doesn’t cut it, the trusty video conference helps us get some face time in.
Almost a year ago to the day, I was sitting in my apartment contemplating skipping a guest lecturer in my Venture Growth class.
It was one of those bitterly cold December evenings where it got a little too dark a little too quickly and my motivation to go listen to yet another guest speaker was unsurprisingly low. I had snacks; I had on sweatpants. The chances of me moving from the couch hovered around zero percent.
Luckily, a friend in the class far more studious than I convinced me to get off the couch and drag myself outside. I say "luckily" because—and I'm not being dramatic here—that lecture wound up being the most important of my college career.
There has never been a more exciting time to found a digital health company. We’ve reached a tipping point where enough healthcare organizations have adopted some third party solution to augment their existing care tools that it is no longer uncharted territory.
Recently, I joined the Marketing team at Redox to help us digitally refine the way we grow who we are as a company and how we interact with our customers. I was immediately intrigued by how 20% of our all social traffic in 2016 came from our Facebook page... even though our current Facebook page is, to put it nicely, complete TRASH.