How digital health products overcome provider status quo

Cam Sexton, CEO of RelayOne has a surgical coordination tool that helps hospitals all over the country. 

His biggest go to market challenge was the constant rejection and being told “It’s always been done this way.”

Learn how Cam and his team:

  • Worked to identify a gap in the surgical care coordination market
  • Overcame the health system status quo mentality by establishing himself as the leader and by demonstrating it quickly
  • Became the market leader by being able to easily scale with a strong technical foundation

Watch it now