Where it is and where it’s goin’

How will virtual care products evolve to meet the moment?

The virtual care product maturity map

In 2020 the industry’s relationship with virtual care tools matured out of necessity. Outdated regulation and reimbursement was pushed to the side and providers and patients got to experience low friction care enabled by the same technologies that have revolutionized other industries. 

But product teams developing these tools also got hit with new challenges focused on data exchange, provider expectations and scaling value delivery while keeping costs low. 

Brendan Keeler lays out a path to maturity for virtual care providers responding to today’s demand:

  • where pertinent data lies
  • how to overcome early data hurdles
  • why virtual care data exchange will have to evolve to keep up with the industry
  • what questions product teams should be asking

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