A proven strategy

Find better product market fit using jobs to be done

Using jobs to be done for healthcare product design

From http://www.whencoffeeandkalecompete.com/

Jobs-to-be-done is a perspective that product teams can use to identify the needs of customers and markets as a whole.

In this talk Yi Liao gives an overview of Jobs-to-be-done and the methods that can be used to use this perspective to approach healthcare product design. Yi will share her own experiences using the technique.

By watching, you will learn:

  • How to identify jobs-to-be-done within a customer base
  • How to write job stories
  • How to connect jobs-to-be-done to product features

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